Mitt Romney’s $6.5 Million Day
by Patrick Ruffini :: January 8th, 2007 10:28 pmTime to add something new to the bag of tricks.
Today, Mitt Romney kicked off his fundraising campaign with a twist: a massive call-center for well-heeled fundraisers to dial through their Rolodexes and shake loose the early dough. The whole thing was masterminded by 28-year-old Romney aide Spencer Zwick and powered by ComMitt, an intranet for fundraisers powered by Salesforce (let’s hear it for COTS!). This is probably the kind of tool that wouldn’t be worth building unless you actually sat 400 people down in front of it, which is exactly what they did.
I was initially a skeptic. This is a great process story, but it doesn’t really give you the grassroots warm-and-fuzzies that you’d expect with a formal rollout. All of that said, you can’t argue with results, with $6.5 million pledged or raised for the Romney campaign.
Timing aside, this is the kind of thing we should be seeing more of in ‘08 and beyond. The most precious resource in any campaign is the candidate’s time. The first half of the year will see each of the Big Three traveling to an unholy number of cities to do an unfathomable number of fundraising events. What’s more, these events are very expensive to put on.
If something like this allows a campaign to shave a few fundraising events off the schedule, giving the candidate the opportunity to spend more time with the voters, then campaigns will have taken a significant step into the 21st century.
WordPress database error: [Can't open file: 'prwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'prwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'prwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'prwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'prwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'prwp_comments.MYD'. (errno: 144)]
Tagged: 2008 
mitt romney strategy
Comments (
SELECT ID, COUNT( comment_ID ) AS ccount
FROM prwp_posts
LEFT JOIN prwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='')
WHERE post_status = 'publish' AND ID IN (25)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM prwp_posts
LEFT JOIN prwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='pingback')
WHERE post_status = 'publish' AND ID IN (25)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM prwp_posts
LEFT JOIN prwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='trackback')
WHERE post_status = 'publish' AND ID IN (25)
GROUP BY ID
Trackbacks (
SELECT ID, COUNT( comment_ID ) AS ccount
FROM prwp_posts
LEFT JOIN prwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='')
WHERE post_status = 'publish' AND ID IN (25)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM prwp_posts
LEFT JOIN prwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='pingback')
WHERE post_status = 'publish' AND ID IN (25)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM prwp_posts
LEFT JOIN prwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='trackback')
WHERE post_status = 'publish' AND ID IN (25)
GROUP BY ID
del.icio.us 
digg it 
subscribe
Both comments and pings are currently closed.
WordPress database error: [Can't open file: 'prwp_comments.MYD'. (errno: 144)]
SELECT * FROM prwp_comments WHERE comment_post_ID = '25' AND comment_approved = '1' ORDER BY comment_date
