Hillary’s In
by Patrick Ruffini :: January 20th, 2007 11:39 am 
Hillary Clinton announced on her Web site this morning, using the same video announcement gambit Obama used on Tuesday.
Excuse me if I call this just a little desperate. Who announces on a Saturday? And though the format closely mimicks Obama’s announcement, which generated just phenomenal traffic, she comes off as the same old Hillary — nowhere close to real or authentic. Plus, the most powerful part of Obama’s site isn’t the announcement, but the slick bio video.
As I speculated when I first reviewed Hillary’s re-elect website, she has build a robust set of action tools that could easily be repurposed for a Presidential race. The old site was too soft, this one borrows too much of the tiresome Web 2.0 design style (complete with “the shiny”).
The most interesting piece of content on the site is a polling memo from Mark Penn on how Hillary can win.
Other features include a series of live video chats (borrowing a page from Arnold Schwarzenegger) and a “write our first guest blog” contest, which is very 2004 in an age of community and celebrity blogs.
I have to give them credit for announcing online. It has the same press value as a traditional announcement and it should drive e-mail signups and donations. The New York Times piece even focuses extensively on the Web site because, well, that’s all there is right now.
UPDATE: Hotline picks up on something very significant. Hillary has decided to turn down general election matching funds.
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Tagged: 2008 
barack obama hillary clinton online politics
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