Barack Launches

by Patrick Ruffini :: February 10th, 2007 3:27 pm

It’s all Obamamania all the time hereabouts.

David All likes Barack Obama’s website better than the old one; I actually thought their old site did the job of launching the campaign quite nicely. I agree that the site they launched today is nicely done, a far cry from the busy smorgasbord that is John Edwards’.

Joe Rospars, formerly of the DNC and Blue State Digital is leading their eCampaign, though the company itself is a software provider to numerous campaigns, working for Tom Vilsack and Chris Dodd.

The most outwardly intriguing feature of the site is My.BarackObama.com, an activism and networking suite which is a spin off the DNC’s PartyBuilder. The tool is pretty fully-featured, but the interface is too corporate-dashboardy for my tastes. A campaign blog is a place to show some grassroots flair (like the Dean campaign did) but this one looks like direct output from a MySQL database.

As of 3 p.m. EST, the site — particularly the MyBarack area — seems to be having trouble holding up to the crush of visitors.

Tagged: 2008 barack obama online politics

Comments (0) Trackbacks (2) del.icio.us digg it subscribe

This was posted in: Uncategorized

Both comments and pings are currently closed.

the david all group | Blog Archive » Barack’s second attempt:: websites, online marketing, political strategy, republican says:
[…] And Patrick weighs in. digg_url='’; digg_bgcolor=’#FFFFFF’; digg_skin='’; Powered by Gregarious […]
# February 10th, 2007 at 9:56 pm


Patrick Ruffini :: The Bias Towards Democrat Primaries says:
[…] « Barack Launches […]
# February 11th, 2007 at 5:54 pm