John Edwards’ Do-Over
by Patrick Ruffini :: March 3rd, 2007 11:47 pm 
Did someone on the Edwards campaign staff read my post criticizing their Web site?
Or did they just read the TechPresident write-up?
I kid. Whether they listened to me or to their users (most likely), most of my substantive criticisms of their site design have been addressed in this site refresh, including the text-heaviness of their home page.
The top story area is now a prominent image with three image-heavy features below. (Ann Coulter is so one of them right now.) They’ve greatly economized on the word count, opting for the truism that a picture says a thousand words [and a video says a million -ed.]. Their dark background color has been lightened, making the site feel less heavy overall.
I have mixed feelings on how the images zoom in and out in the top story area; feels too MySpacey. They also made a mistake by de-emphasizing their action item area by making it white. Yes, stories and videos are the draw, but action and involvement are the reason campaign sites exist!
Tagged: john edwards 
online politics
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