ParkRidge47 Was Funded
by Patrick Ruffini :: March 21st, 2007 12:22 pmOver at TechPresident, Zack Exley comes to the rather definitive conclusion that the “Vote Different” ad (up to nearly 1.5 million views on YouTube — and nearly 2 million in its various iterations) was professionally commissioned by a high-level Obama supporter acting outside the campaign. Here’s his thinking:
But so far most of the discussion of the ad has put up a picture of an independent video person working at home on their Mac in their spare time. But that’s just not plausible. Such a character would be claiming his or her reward right now, boosting his or her career and having a great time doing the media rounds. And, also telling: the ad maker knew exactly what election law lines not to cross, stopping just short of express advocacy. Why didn’t the ad say, “Vote Obama”? So, when did independent YouTube video hackers get access to their own election law attorneys?
This was a funded project, involving lawyers and an ad agency or at the very least a professional video person who’s time is worth hundreds of dollars an hour.
There has been a lot of talk about how the Internet is about building community. That’s true, but I think the bigger story is how the Internet is empowering individuals to get involved in increasingly creative ways, for good or ill.
No campaign could have produced this. I don’t think David Geffen did either. It’s too subtle and under-produced by Hollywood standards. And that’s what makes it so deadly effective.
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Tagged: barack obama 
hillary clinton online politics youtube
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