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links for 2007-04-30

by Patrick Ruffini :: April 30th, 2007 7:22 am

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Welcome Abigail Grace & Ella Margaret

by Patrick Ruffini :: April 29th, 2007 8:13 pm

What a week!

Last Monday, our family welcomed into the world our twin daughters, Abigail Grace and Ella Margaret. The girls weighed in at a healthy 5 lbs 2 oz and 5 lbs 4 oz respectively, and are doing great. It’s been pretty restless and exhilarating week since, hence my long delay in posting. Townhall and Rob Bluey got the exclusive.

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links for 2007-04-22

by Patrick Ruffini :: April 22nd, 2007 7:25 am

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links for 2007-04-21

by Patrick Ruffini :: April 21st, 2007 7:25 am

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links for 2007-04-20

by Patrick Ruffini :: April 20th, 2007 7:25 am

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Trippi to Edwards

by Patrick Ruffini :: April 19th, 2007 5:17 pm

This is big news.

Do I think he’ll recreate the “magic” of the Dean campaign? Probably not, but it solidifies Edwards as the candidate of the netroots.

It’s interesting to watch the evolution of the netroots in this cycle. Last time, netroots support for Howard Dean translated effortlessly into media buzz and frontrunner status. This time, Edwards seems to be their pick (albeit by a narrow margin) but he raised less than Hillary Clinton and Barack Obama online.

Does this show the Internet is maturing as a political constituency? That the netroots is now only one dimension of the Internet political activist sphere? That other constituencies (say, students and African Americans for Obama) are going online and balancing out the Yearly Kos-attending netroots, who are older and overwhelmingly white?

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links for 2007-04-19

by Patrick Ruffini :: April 19th, 2007 7:26 am

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The GOP Online: Some Friendly Advice

by Patrick Ruffini :: April 18th, 2007 9:55 pm

The debate over the Republican Party online has taken on new life thanks to David All’s column in the Politico. Mike Turk weighs in here.

Both Mike and David tackle the question of how to convince senior leadership in the party to “get” the Web. David’s answer, as expressed in numerous blog posts, is to spontaneously embrace Web 2.0 technology, to Twitter and MySpace away. Mike’s answer is summed up in the close to his latest post on the subject:

As the Democrats have shown, this will need to be organized by those in the party who get it. We will have to drag the party apparatus, kicking and screaming, to the dance.

I’m tempted to agree here, but in both approaches there’s an undercurrent of shaming the party leadership into “getting it.” I don’t think that’s productive. I’m sorry, but a message of “I get it and you don’t” has a tint of arrogance to it. No one, especially not political operatives who pride themselves on “getting it” in their own right, is going to listen to a consultant tell them how much smarter they are than them. They’ll shut down immediately and won’t listen to a word you’re saying.

If you want convince people that you’re right and the medium is important, don’t just talk. Build something big. Build it outside any organized party structure. And build it so huge that the parties eventually come to you for volunteers and to get their message out. I think that’s the spirit of what Mike is saying.

But my fundamental difference here is this: This debate, no matter how enjoyable it is to write about, represents what’s wrong with how decisions are made in the Party and in the blogosphere. The first is the ongoing rap on the righty blogosphere: we talk a lot but don’t act. The second is the idea that for something to be kosher in the right-of-center world, it needs to have the RNC’s stamp of approval or some other massive organizational sponsorship. Contrary to the spirit of this discussion, lots of people on the right seem to sit around waiting for top-down direction to do something when the reality is: This is the Internet — you have the tools — just build it!

As much as David and Mike have been hankering for the party apparatus to relinquish control, what I tend to hear more from activists is that there’s no coordination on the right, there’s no central place to get our talking points. We imagine that the Left as a model for top-down message discipline (a notion Stoller would probably start laughing at uncontrollably) and seek to copy it. That’s what was expressed to me in dozens of emails when I announced I was leaving to go the RNC. In other words, the grassroots wants there to be more control, not less.

Now, that’s an assessment I fundamentally disagree with — but it’s what I hear most often. And I do believe in message discipline and framing. I probably disagree with Mike on this, but I do think the Right’s advantage in driving message online is tremendously important, something the RNC has effectively used to its advantage. The fact is that if people didn’t want centralized (and interesting) messaging, no one would visit Drudge and no one would listen to Rush.

But just because a lot of people go to one source for news and opinion, that doesn’t mean the message shouldn’t be market-driven. That means that everyone’s ideas get hashed out on the blogs. And the cream rises as it will tend to do on the Web. We don’t need the digital version of Grover’s Wednesday Meeting to get our talking points and coordinate our message. Our day-to-day message is the story that gets the most Diggs (figuratively speaking) — because that’s what people respond to naturally. How we distribute that message can be a mix of top-down and lateral. How we generate it can be bottom-up.

Even many of the folks sympathetic to a Web 2.0 approach to things seem to want to go about implementing it in a very 1.0 way. They want our “leaders” to “get it” and “take us there.” But the very essence of Web 2.0 is that you can do this yourself. It’s empowering the grassroots. It’s the party in the laptop. Few of the pillars of the Vast Left Wing Conspiracy existed until a bunch of nobodies created them, usually around 2000-2002. I say this as someone who’s still sympathetic to the RNC, having served two tours there and recognizing its value. But the fact is there is nothing stopping someone on the Right from building an organization that’s many times more powerful than the RNC online. All they need is some killer code and eye for spotting good opportunities and jumping on them.

If you want to make an impression, that’s how you do it. People who work at political parties don’t respond to things in beta with a few thousand hardcore users; they respond to things that are proven and big. And this disintermediated age we live in means that anyone can create big things fast.

So, if you’re not satisfied with how things are going online — well, guess what, this isn’t TV where you need a few million bucks to get your message out. You don’t even need $100,000 to hire some corporate Web developer to build your big community/fundraising/activism site. Build it yourself. Do some rapid prototyping, get a beta out there, build an audience, and then go in for the political equivalent of secondary financing (ask your list for money).

What I’m describing isn’t some leftist communal pipedream. It’s how Web 2.0 startups in Silicon Valley work right now. If you want to realize the benefits of 2.0 you’ve got to play by the rules of 2.0.

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links for 2007-04-17

by Patrick Ruffini :: April 17th, 2007 7:30 am

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links for 2007-04-16

by Patrick Ruffini :: April 16th, 2007 7:25 am

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Patrick Ruffini   Patrick Ruffini is an online political strategist, blogger, and wearer of many hats. More...


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