The Other Side of That RNC Story
by Patrick Ruffini :: June 1st, 2007 4:56 pmThe RNC’s firing of its entire telemarketing staff (an operation famous for giving luminaries like Ed Gillespie and Ari Fleischer their starts) aligns with a certain view of the immigration debate. But as someone who’s a little bit familiar with the operation, I think the decision had little if anything to do with the current political climate.
The real culprit: technology.
It’s no secret that phones are on the decline as a way to market to potential voters and buyers. Political entities are exempt from the do-not-call list, but people are becoming less responsive as cell phones (and now VoIP) change the landscape. For the same reason that random digit dial telephone polls will eventually go the way of the dodo bird, telemarketing will soon be a thing of the past in political fundraising.
This is a milestone in that it’s one of the first times (the first time?) that a national Republican organization has recognized the new media landscape by scrapping an old technology, not just adding on a new media component.
Tagged: fundraising 
phones rnc
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It’s like an oil company rebranding itself an alternative energy firm after they deplete their wells
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[…] The RNC claims that the decision to fire the phone solicitors was based on the outdated nature of the technology that the phone solicitors use. Patrick Ruffini, a blogger who worked for the RNC in the past directing technology efforts, agrees that the decision was probably motivated by technology issues. […]