McCain’s “Dog Days”
by Patrick Ruffini :: June 12th, 2007 10:42 amAre we being quietly told that McCain will only raise $13 million, spend $6 million, and have a cash on hand balance of $12 million?
Is it really true that McCain laid off 60 staffers? I have a number of friends who work for the McCain campaign and have gotten no indication of such. Maybe they were all in the field. Or “performance-related.” Either way, that’s a large number of disgruntled ex-employees to have running around talking to the press.
What does this do to Armageddon Tuesday? What if the ad budgets aren’t as big as we were lead to believe? Does this further cement low information voters into the frontrunner camps? The candidates have one more quarter to hike their cash-on-hand totals — in Q4 they go into break-even mode. McCain could have just $20 million cash on hand on January 1st, and that assumes things don’t get worse. Will the others have significantly more?
Finally, what the heck are our guys doing spending so much money so early? Mitt Romney has to do it to buy buzz, but $11.6 million worth? ($2 million of it was ads.) McCain spent $8.4 million and Giuliani was the most frugal of the three at $5.6 million.
For comparison’s sake, Obama spent $6.6 million, Clinton spent $5.1 million (and they are the frickin’ Death Star of Democratic campaigns!), and Edwards spent $3.3 million. The top Democrats spent $15 million and the Republicans $25.6 million in the last quarter, all the while raising less. Did it buy us better results? I can’t say that it did.
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