Campaigns Controlling Content
by Patrick Ruffini :: June 14th, 2007 10:20 amI’m quoted in a Politico piece today on HillaryHub and campaigns acting more like news organizations in getting information out.
There are practical advantages to breaking campaign news on candidates’ websites: It draws voters to a site where they can learn more, contribute and volunteer. But it’s the control of content that may be more important.
“The days of leaking strategically to The New York Times to get a story out are over,” said Patrick Ruffini, a Republican consultant who has focused on the Internet. “When everyone from a reporter to a voter has access to a website like (HillaryHub) — reporters are going to report it anyway, if it’s newsworthy — what they’re doing, and it’s smart, is to get it out on their own terms.”
HillaryHub, Clinton aides said, is the brainchild of Wolfson, her top communications consultant. His ambitions for the site, as the campaign proceeds, are grand.
This is especially important for us as Republicans, because we can’t rely on traditional media to get our message out. Imagine if the White House stopped playing ball with the New York Times in terms of strategic leaks and exclusives? Wouldn’t the effect be to make it less relevant? And wouldn’t that be a good thing?
Tagged: hillary clinton 
media
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