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Trippi’s Warning for Republicans

by Patrick Ruffini :: July 25th, 2007 12:47 am

I agree 100% with Trippi’s assessment of the GOP candidates and competition on the net. (Notice how candid he is about his guy Edwards being behind Obama, so this is not just spin.) There is no underestimating the world of pain we will be in if we don’t get the small donor and email list size thing right, and get it right by February 5th so that our nominee can go toe to toe with Hillary (1 million email addresses), Obama (258K+ donors), or Edwards (Joe Trippi’s guy).

What are the GOP campaigns doing about this? Do they even view this as a problem, or are they too bogged down in winning short term tactical victories with high dollar donors and padding cash-on-hand figures? Do they care more about the next quarter, or building a sustainable 50-state, 3,141 county, $400 million-plus movement to take on Hillary or whomever is strong enough to beat her in the primary? Where is the synergy between short-term tactics and long-term strategy?

It’s 2007, and the bottom is falling out on direct mail. (And none of the GOP candidates come to the table with a huge housefile anyway, so there shouldn’t be a sense of cannibalizing your direct marketing infrastructure.) There’s no better time to start prioritizing online over older, increasingly less effective forms of political contact. And yet the response to stuff like this seems to be… crickets.

This isn’t a fringe Internets thing. We could lose because we don’t correct this, in the same way that we almost lost in 2000 because we forgot door-to-door.

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  1. Bluey Blog | Robert B. Bluey » Joe Trippi Ridicules Republicans says:

    […] UPDATE — July 25, 12:27 p.m.: Patrick Ruffini thinks Joe Trippi is right.  Posted at 9:40 PM in Politics         Save to Del.icio.us         Share on Facebook […]

    # July 25th, 2007 at 12:43 pm

  2. Patrick Ruffini :: Why the YouTube Debate Matters says:

    […] Here’s that Trippi video I commented on earlier. The part that you campaign managers need to watch starts with about 2:33 left in the tape: […]

    # July 28th, 2007 at 1:05 am

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  1. Will Franklin says:

    I agree, and it is frightening how behind the curve we suddenly are. And it’s now compounding on itself. But I remain somewhat optimistic, as the mere thought of Hillary in the White House will assuredly fire up the latent GOP base. I just hope that firing up can happen quickly– before our defenseless nominee is trashed to bits.

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