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links for 2007-08-31

by Patrick Ruffini :: August 31st, 2007 8:25 am

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Online Advantage: Romney

by Patrick Ruffini :: August 30th, 2007 10:31 am

You know that when a campaign puts the words, “Yes, we’re serious” in a campaign e-mail, it’s gonna be good.

Mitt Romney’s create-your-own-ad contest is exactly the kind of online innovation I’ve been waiting for out of the Republican candidates for President. The winning ad gets a real, live media buy. In other words, supporters are co-creating something of actual value and importance to the campaign. That’s meaningful, and supporters get that.

Lots of user-generated content contests fail because the sponsor tries to create an incentive that exists only in the online parallel universe. Users sense the second-class treatment, and yawn. This is gutsier because they’re putting real dollars behind it (hopefully it won’t be just a phantom buy), and after MoveOn’s Hitler ads, the quintessential example of bad user generated content, it’s particularly bold.

The JumpCut platform will help the campaigns manage the flow, and give even average users the chance to edit a video. The production values and complexity of the winning video probably won’t match what the TV admakers can put together. But does it matter? Wasn’t the great thing about “The Pitch,” the best campaign video of 2004, the fact that it was understated — effectively a bunch of photos stitched together? (See if you can remember the narrator.)

Plus, as has been pointed out before with user-generated contests like this, the genius is not what happens with the winner, but how the also-rans take pride in their videos and spread them through their personal networks. This is a creative way to spread the Romney message with hundreds of small videos distributed throughout the Web.

I don’t know if Romney is anywhere close to Hillary Clinton’s one million e-mail addresses, but it’s creative stuff like this that shows me that Romney has the warewithal and creativity to catch up. It should be no surprise to anyone that I buy into the Trippi theory of insane Democratic competition on the Web redounding to the benefit of (probably) Hillary. The relevant bit starts at 2:15, but the crack right before about the GOP candidates and YouTube was depressingly (if temporarily) prescient:

I’ve had some issues with Romney, but his supporters are right to point out that his superior organization is a point in his favor when going up against the brutal Clinton machine. It’s something savvy Republican primary voters have a right to evaluate, and this year, the Web is going to be a huge component of that organization, because we will be outraised by $100 million or more if our campaigns only start thinking about building lists and engaging online on February 6th.

Kudos to Team Romney. Now let’s see the Rudy, Fred, et al. counter, and start a spiral of online competition that will make the eventual nominee stronger.

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links for 2007-08-30

by Patrick Ruffini :: August 30th, 2007 8:21 am

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Engage Your Community

by Patrick Ruffini :: August 29th, 2007 10:17 pm

When David, Rob, Soren, and I started kicking around an idea for an online training for conservatives, we maybe expected 50 people would show up to an all-day event in a sleepy August in D.C. when the city practically shuts down.

In light of that, the turnout at Heritage today rocked. More than 150 young conservatives showed up, many from out of town, ready to take the fight directly to the left.

More than anything, it was a great meeting of the minds, and my head is just awash in new ideas from all comers. It was also amazed me to see how many people are really following TechRepublican and instinctively buy in to the narrative about technology and the future of the party that we are building collectively. And that’s not just online professionals. These are the people who will be running the campaigns and major nonprofits 5, 10, 15 years down the line.

With the success of the Save the Debate coalition, the emerging competition to ActBlue, and real efforts to churn out more online operatives kicking into high gear, I think we’ll look back and say that this is the summer it started to happen.

My panel was about the boring, stodgy topic of email campaigns and how to build a mass movement on the Internet. It’s something I don’t thing gets enough attention with the current laser-like focus on social media (which is definitely emerging). I co-presented with my friend and former colleague Mindy Finn of Romney for President, who followed up with a case study of the campaign’s enormously successful Sign Up America! campaign.

My slideshow is below. Consider this a teaser. You’ll need to hear me speak for it actually make sense — or so I hope!

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links for 2007-08-29

by Patrick Ruffini :: August 29th, 2007 8:23 am

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Who’s the Hypocrite?

by Patrick Ruffini :: August 29th, 2007 1:28 am

I come down on the “Craig-must-resign” side of the fence (the man pleaded guilty to a crime), but I have to say that my disdain for the odious outing campaigns of Mike Rogers (and sanctioned by the likes of Glenn Greenwald) continues unabated. The only hypocrites here are the live-and-let-live left that continues to preach an absolute separation between public performance and private morality, and yet seeks to demolish that wall when it is politically expedient for them, doing so in the most personally invasive manner possible. For a self-proclaimed expert on and defender of privacy like Greenwald, the irony is rich.

Most Catholics reject the idea that being pro-choice disqualifies one of their brethren from public office. Evangelical voters in places like Iowa and South Carolina seem to do just fine in separating their deep personal suspicions of Mitt Romney’s Mormon faith with their support for his candidacy. Most poignantly, Dick Cheney stated his support for gay rights in the last campaign in an October town hall meeting in socially conservative Iowa, and was applauded. In the last weekend of the campaign, President Bush announced his support for civil unions. John Kerry and John Edwards tried to stoke wholly fabricated Evangelical hostility to Mary Cheney, and it probably cost them any chance of winning the election.

When it comes to personal morality and voting decisions, Christian conservatives are a lot more sophisticated than the hateful outers of the left. Their public agenda is not targeted at anyone’s personal behavior, but at legitimate public policy discussions about our government’s sanction of different behaviors. Agree or disagree, their agenda is a public agenda, advanced in the public square, and not through vicious smear tactics.

Using the outers’ logic, it is now legitimate to throw this time-hallowed tradition out the window, and for conservative Christians to inject their personal moral and theological views into their voting decisions, and in deciding who gets to continue in public office. Is that the road they really want to go down?

I could more easily see the case for hypocrisy in Ted Haggard, who preached against homosexual behavior. For all their obvious failings and predatory, even law-breaking, behavior, Larry Craig and Mark Foley never did that. Gay marriage and gays in the military are policy questions, not personal ones, and ones on which people of good faith can disagree. Opposing them does not make one a homophobe, or even anti-gay. And I think all of us should be offended by the notion that upholding the ideal of family values, even when we don’t always reach it, makes one a gay-baiter.

As someone who is happily married, it never occurred to me think of this status as a “right.” It is just that  — a status — one for 4,000 years conferred upon a man and a woman by society and nearly all religious congregations. If you think that statement makes me anti-gay, I’m afraid it’s more equal opportunity than that. See, I don’t believe there is a right to privacy in the Constitution, and that covers abortion, marriage, and any sexual behavior, straight or gay. Conferring the loaded language of “rights” to intimate relationships is patently ridiculous. Everyone has a basic right to function in society, to hold jobs, to have access to equal accommodations, etc. and that includes gays.

As for public benefits, we seem to be heading to a compromise where gays can be de facto married for the purposes of the state, more commonly under the umbrella of civil unions. That’s fine by me. I’m also fine with letting individual congregations be the keepers of the term “marriage,” defining it as narrowly or loosely as they see fit. This probably puts me in the libertarian camp. What I object to is the Left’s campaign to seizing the instrumentality of government to redefine the institution of marriage, thereby imposing it on the rest of society. They’re doing exactly what they accuse the worst elements of the Right of.

As for Craig’s personal life, that’s something he is going to have work through with his family. In the end, it would be better if more gays were able to serve openly in public life, as Republican Representatives Jim Kolbe and Steve Gunderson were, since the ones that don’t always seem to end their public lives in tragedy. And whatever Craig’s failings, they had nothing to do with his voting record.

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links for 2007-08-28

by Patrick Ruffini :: August 28th, 2007 8:26 am

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ID-SEN: Possible Replacements

by Patrick Ruffini :: August 27th, 2007 10:50 pm

All that seems clear right now is that Senator Larry Craig will not be invited back for another six years in Washington, be that through resignation (as Hugh advocates), retirement, or defeat at the ballot box next November (or in the primary).

Idaho statutes call for the Governor to appoint a replacement in the event a vacancy, with a subsequent special election to fill out the remainder of the term. That would coincide with the regular election for the seat, which happens next year anyway. Idaho’s Governor, C.L. “Butch” Otter, is a Republican.

As the second most Republican state in the Union, Republicans should have no problem finding a suitable candidate to replace Craig and defeat former Congressman Larry LaRocco in the general. A few potential replacements jump out.

Congressman Mike Simpson has represented the 2nd district for 5 terms. He has been re-elected with well north of 60% every time, including 64% in 2006 when Bill Sali struggled to gain election in the 1st. The Almanac of American Politics calls him a bit moderate for a Western Republican, and his lifetime ACU rating is 88.

Lt. Governor Jim Risch briefly served as Governor last year after Dirk Kempthorne left to be Interior Secretary, and could have easily made a run for the top job. Instead, he stood down for Butch Otter, and returned to the No. 2 slot after the election. He enjoyed a strong approval spread during his brief tenure. Watch for Otter to reward Risch’s loyalty in the event of a vacancy.

Or could Kempthorne be the next Bush cabinet secretary to leave, to go back to the Senate which he left 10 years ago? Kempthorne is an Idaho institution, having served as Boise Mayor, U.S. Senator, and Governor. At a relatively youthful 56 (for someone with that resume), he could be looking for something to do next.

UPDATE: According to this Kossack, Otter and Risch are rivals, but that may not stop Risch from getting the nod. Also, Craig himself sounded pretty lukewarm about running again two weeks ago.

Bottom line: with the deep Republican bench in Idaho, there are a number of plausible candidates in a primary or for the appointment. With an open seat, this becomes a generic Republican vs. Democrat race in one of the only states where the President sports a positive approval rating. We won’t have a Conrad Burns scenario here.

Let’s act as the open-source back room. Take a few minutes to research these guys, and then vote: Who should replace Craig?

Who should replace Larry Craig in the Senate?
Congressman Mike Simpson
Attorney General Lawrence Wasden
Lt. Governor Jim Risch
Interior Secretary Dirk Kempthorne
  
pollcode.com free polls

UPDATE II: Idaho conservative blogger also calls for Craig’s resignation.

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links for 2007-08-27

by Patrick Ruffini :: August 27th, 2007 8:26 am

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links for 2007-08-26

by Patrick Ruffini :: August 26th, 2007 8:25 am

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Patrick Ruffini   Patrick Ruffini is an online political strategist, blogger, and wearer of many hats. More...


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