links for 2007-09-12

• Should every app be a platform? (Scripting News)
  (tags: programming web2.0)
• Rapleaf wants your email address « Scobleizer
  Scoble takes it back. Despite their missteps, I am evil marketer who sees the huge microtargeting potential of this if Rapleaf can really pull this off.
  (tags: microtargeting facebook myspace email marketing)
• RapLeaf: Social Media’s Trojan Horse - MotiveLab - Social Marketing Group
  RapLeaf followed the crisis management playbook from PR 2.0, Social Media Edition. The CEO wrote a long and involved apology on the RapLeaf Web site, opened it up to comments, and provided links on their post to all the bloggers frothing over the scandal.
  (tags: transparency communications)

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