links for 2007-10-23
by Patrick Ruffini :: October 23rd, 2007 8:18 am-
See how this works.
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How the other half votes.
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More signs the GOP is back
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Where’s Romney’s Bio?
by Patrick Ruffini :: October 22nd, 2007 10:10 pmI know I’m sort of questioning a big strategic assumption behind the Romney campaign here, but I really have to wonder whether the brick wall in polling that he’s hitting is because his campaign has become all about issues and not his incredibly compelling bio.
Here’s the problem.
Despite spending gobs of money, despite eclipsing Fred Thompson in the invisible primary, he still can’t quite connect with conservatives. Yes, he barely won the FRC straw poll, but only after he and the other ballot stuffing strawpoll-centric campaigns figured out they could phone it in for the in-person contest and focus exclusively on running up the score in the online vote. Filter out the online votes, and you have a pretty organic (and one sided) protest vote for Mike Huckabee.
Romney’s speeches are built on the assumption that he can out-conservative Fred Thompson and Mike Huckabee by out-talking them. His words are a litany of conservative talking points.
Earlier this year, when his conservative credentials were genuinely in question, the issues-talk might have helped. But now his problem has morphed into something far worse: an authenticity problem centered around flip-flopping. And arguably, each time he opens his mouth and spouts platitudes, he only makes it worse.
Romney has done to himself what the Bush campaign did to John Kerry. The Bush team made it so that every time Kerry opened his mouth, he hurt himself, thanks to the perception that he was talking out of both sides of his mouth. Kerry couldn’t help himself by saying the right things because nobody believed what he was saying.
Romney’s situation is further complicated by the fact that issues are actually friendly terrain for Rudy Giuliani. Huh? That’s right — because people assume Rudy’s positions are liberal, when he talks conservative, that’s reassuring. When Romney talks issues, people assume he’s pandering.
Rudy has an issues problem, one that he’s trying to make go away by talking issues. Romney’s problem is not an issues problem. The flip-flopping charge is a character problem, not an issues problem. So what Romney really must do is shore up perceptions of his character.
Romney should resign himself to the fact that he won’t be able to out-conservative Thompson or Huckabee on issues.
But he does have unique qualities that make him a more appealing choice than the other conservatives in the field on other grounds. In short, his path to the nomination is to out-conservative Rudy Giuliani (and only Giuliani) and out-executive and out-bio Thompson or Huckabee.
In all the ads we’ve seen so far, where is Romney the incredibly successful businessman — the most successful one in North America according to Jim Cramer? Romney the father of five? (this one’s only made the occasional cameo before social conservative audiences). The guy who was home with his wife doing his HBS homework while George Bush was out partying? (Okay, go light on the last part in the primaries.) Or the guy who saved the Olympics?
These were all the inspiring reasons why a one-term Massachusetts governor could run for President to begin with, and instead we get awkward metaphors about three-legged stools and blue vs. black suits.
The Romneybots could probably dredge up clips to show all of this in campaign material. No need to bother. I’ve seen the clips and they’re playing in my head right now. But how many points have they really put behind bio spots in the early states? Where’s the 60-second bio spot with the soaring music?
On February 5th, Mitt Romney wants people to go to the polls saying this: “Slick Romney may be a smooth talker. He’s just telling me what I want to hear. But he was a pretty darned successful businessman. A good governor. And family man — take that Billary. And he’s not Rudy.”
Think of how Bill Clinton fought back against ultimately more serious character charges: by reframing the character issue. Yeah, he was a lying, pot-smoking philanderer. But he felt our pain.
I like Mitt Romney. But I feel icky whenever I hear him debate. He needs to remind people why they liked him to begin with.
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Crowdsourced Study on Political Blogs
by Patrick Ruffini :: October 21st, 2007 10:58 pmLast week, tech bloggers compiled Google Reader subscriber data to build a compelling ranking of actual influence in the tech sphere.
I would like to do the same for political blogs, but I need your help.
I’ve started plugging in data in this Google spreadsheet, but the task before me is so massive that I can only hope to have a comprehensive data set by crowdsourcing it. Basically, for any given blog, I need you to look up two things: number of subscribers in Google Reader, and in Bloglines. You don’t have to look up many blogs — just the ones you read up and down the tail. I’m also interested in local bloggers and lefty bloggers.
Once we’re done collecting the data (though will we ever be done… really?), we’ll have a model of blogosphere influence that’s arguably better than traffic numbers or inbound links, giving us a reliable measure of how many readers reward any given blogger with prize position in their feedreader.
To join in, please email me and give me your Google account email address. Or better yet, contact me through Facebook or LinkedIn so I’ll know you’re a trusted user.
The sheet has specific instructions on what to do.
In the end, I’m hoping to aggregate this data on hundreds (if not thousands?) of political blogs, and keep the data open for anyone to view or edit, including academics, PR professionals, and general students of the blogosphere.
Can you join in?
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Our Leader
by Patrick Ruffini :: October 21st, 2007 1:32 am
“They can either go quietly or they can go loudly, but either way, they will go.” — Governor-elect Bobby Jindal (R), on Louisiana’s corrupt establishment
I don’t care who your candidate for President is. Tonight, Bobby Jindal is our leader.
Jindal’s 54% first-round victory is an historic mandate for change against the most corrupt political culture in America. For decades, Louisiana has lived in the shadow of the easy populism of Huey Long, its politicians feasting on revenues from the state’s natural resources. If you want to get a taste of a sense of entitlement and venality normally seen in the Saudi royals, except right here in America, just visit Louisiana. From Blundering Blanco to Freezer Cash Jefferson, the political class was a parody of itself.
A generation ago, New Orleans was the capital of the South, its strategic position at the mouth of the Mississippi delivering real wealth to the state. Ever since, Louisiana has fallen further and further behind, as places like Atlanta and Charlotte took the lead. Taxes went up. Corruption continued unabated. There was a revolving door between jail and public office.
Old orders like this always seem to die hard. Think of liberalism in 1979, the Democratic majority in Congress in 1994, unlimited welfare in 1996. They all went on for decades, and seemed indestructible.
Until one day they weren’t. Inevitably, they fail so spectacularly that the people are compelled to rebel through democratic means. Yesterday was that day in Louisiana, the last enclave of welfare state liberalism and corruption in the South.
The impact of Katrina was felt up and down the ballot. The grandstanding Attorney General finished third and won’t make the runoff. The grandstanding Democratic Jefferson Parish President faced an unexpectedly tough race against an unknown opponent, doing worse in areas that flooded. Helped along by term limits, the majority of the state legislature is turning over.
Epic… historic… ginormous are the words that come easiest to mind tonight.
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links for 2007-10-20
by Patrick Ruffini :: October 20th, 2007 8:22 am-
A great primer on the next Governor of Louisiana.
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links for 2007-10-19
by Patrick Ruffini :: October 19th, 2007 8:19 am-
This is what socialism looks like.
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We got us a map! After the popularity of Patrick Ruffini’s article about putting the donor data I have captured on a map, I figured I better do something before he steals all my thunder

HEH.
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How to Raise $1.8M in 3 Days
by Patrick Ruffini :: October 19th, 2007 1:26 amRepublicans need to understand what’s happening here:
This is the result of just three emails sent by the Obama campaign. It’s more than Mike Huckabee raised last quarter. It’s probably more than any Republican raised online last quarter with the exception of Ron Paul.
Think about that. One email. $650,000.
Imagine what their nominee will do to us with the entire weight of the online Democratic Party behind them. I’m thinking $1 to $2 million an email.
Each email is the equivalent two or three fundraising dinners. Each of which probably require hundreds of man hours to produce. That’s only for of one email, not the three that have been sent this week. One email that probably took someone an hour or two write, that took a few hours to get approved, that took another hour or two to be formatted and sent. (And “stripped down” email is even more efficient.)
All because they were able to build up a huge list in the hundreds of thousands using proven list-building techniques that, to some degree, can be duplicated by anyone.
At the end of Q2, the campaign claimed 235,000 BarackObama.com members. Given his astronomic traffic the first half of the year, the fact that they incredibly claimed more donors than online supporters, and growth since then, I have to think the mail universe they’re sending to is closer to 500,000.
So I’m going to guess their metrics for this campaign look like this:
500,000 emails sent
175,000 opened the message
40,000 clicked through
20% conversion rate
8,000 donors @ $80 per donation = $640,000
But as successful as Barack has been online, not all their campaigns have been this successful. Their end of quarter campaign, for instance.
Comparing this blog post with their fundraising graphic, Obama picked up 9,439 contributions in the last three days of the quarter, having sent an email each of those days. Assuming $80 a contribution (the going rate for Democratic online contributions, at least according to John Edwards’s ActBlue page), that’s just shy of $750,000. Or $250,000 an email.
How did they more than double their fundraising performance per email?
First, the message of this campaign is a lot stronger. It opened up on Tuesday with an email from BO himself called “Hillary’s money.” They’re going negative on Hillary. That’s attention grabbing.
Second, the goal is audacious but ultimately realistic. $2.1 million sounds like a lot. Unless you know you can count on at least $500,000 an email and show measurable progress towards the goal through a live counter. In 2004, Joe Trippi talked about the $100 Revolution — 2 million people giving 100 bucks to match President Bush. That probably struck a lot of folks as pie-in-the-sky. $2.1 million is doable. Set big goals you can realistically achieve with a short but powerful burst of activity.
Third, the message of the end-of-quarter campaign was so weak by comparison. It was basically: we’re 34/35ths of the way there — help put us over the top. That’s not inspiring. That tells people they’re not needed because they’re so close anyway, they’re just a statistic and someone else will fill the gap. Even though 10,000 new donors is a lot. They would have been better off resetting the counter to zero.
How much does the stripped down format help? Probably only at the margins. It probably means your message gets read more, but arguably the point is not to get people to read. It’s to get people to click. The first time they tried stripped-down email was in the end of quarter campaign and it probably didn’t help much. Message matters more.
This is all part of a pattern of experimentation that is vital in every campaign. The Obama team probably saw they weren’t getting the results they were used to getting in previous quarter-ending efforts, so they tried something different, using real dollars and starting the counter at zero.
Ron Paul’s campaign in the second quarter was everything its supporters so fervently claimed: distributed and supporter-driven. They raised $2.4 million. In the third quarter, they used technique to boost that return dramatically, putting a live fundraising counter on their homepage. That raised $5.1 million. Technique and gathering momentum doubled the return. And now, in the ultimate test of whether radical transparency and audacious goals can transform fundraising, they’re looking to leapfrog the frontrunners with a $12 million goal.
The lesson here is get in the game. Always try new stuff. Do bold audacious things to first build your list and then monetize it. Try everything at least once, but don’t get distracted by the shiny new Web 2.0 toys. Socnets still can’t raise what email can. And realize that the Web is more than just a medium for getting your message across. It’s a medium for moving people and money.
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The GOP: Dawn Breaks?
by Patrick Ruffini :: October 18th, 2007 4:57 pmI think we can finally dispense with the talk of 2008 being another 2006 for Democrats.
This hasn’t shown up in the national numbers, or likely will for weeks. I get the sense that right now is the time to sell the contract on Democrats winning the White House on Intrade. (Technical analysis alone would suggest this — check out the hockey stick-like buying pattern.) That isn’t to say they won’t win — but 63 will probably be their high water mark for quite some time.
This is not a call for celebration. We are still laboring against a significant enthusiasm gap and an unpopular war. But a few important indicators suggest we may have found a bottom. For a party that hasn’t been on the upswing since January 2005 and has been in virtual freefall since Katrina, that is something.
These are the vectors I see converging on this conclusion:
Iraq: We have had many false positives in Iraq. But this time the good news is accompanied by an actual change in strategy. For all the impatience with the war, the American people have been responsive to short term improvements on the ground. Even before this week’s relatively euphoric coverage, the “are we winning” numbers were going up off only spotty indicators the surge was working.
There is a constituency for victory. It’s may not be a majority, but between the 30th and 50th percentiles of support for the war there seems to be a strong willingness to stick it out if the strategy seems to be working.
If things stay as they are or even improve, we may be headed back to something resembling an even split on Iraq, depending on where the Republican candidate can credibly draw the line. I don’t think things will ever be seen as going well, but just being removed from the pre-surge fever pitch of “bring them home now” will help.
But most critical is Hillary’s positioning. Secure in her victory, she is giving up her anti-war positioning. I think that is a big mistake. She is calculating that a President must be measured and reasonable on issues of war and peace. That’s probably right. But how does she cope with the decidedly unmeasured feelings towards the war of not just her base, but anti-war moderates? How does she act as a plausible Commander-in-Chief while at the same time creating a mandate for herself as a decisive change agent? If she looks like Kerry 2.0 — calculating and unremorseful about her 2002 vote — doesn’t she just look like more of the same to anti-war swing voters? Couldn’t Romney, who seems to be leaving himself some space here, come in with a competence/change message? With Iraq looking better, and Hillary narrowing the differences, Democrats could be surrendering Iraq as a ballot issue.
SCHIP: This is not an obvious one, but Gallup says Americans agree with us on the policy. Framing-wise, this is still a loser (”GOP against health care for kids.”) But that would hold in virtually any political climate. This isn’t exactly the first time we’ve been attacked like this.
What’s different is that we’ve had some counterintuitive poll results showing the public rejecting new Democratic entitlements, especially when means-testing is loose to non-existent. The Hillary baby-bond idea flopped (this surprised me). And the public pretty explicitly wants SCHIP kept at 200% of poverty. The common thread: no new entitlements. If Democrats can’t move the needle on their core domestic issues, then what?
Even through the worst of it, the public stayed pretty conservative on entitlements and spending. The problem is that were in no position to exploit this winning position. Now we are.
MA-5: No, we shouldn’t read overarching national implications into this. But if the “wave” were still in force, it would never have been this close. In fact, the only race that was remotely like this in 2006, with an unknown Republican sneaking up on a heavily favored Democrat, was IN-7, and only because Julia Carson likes to consult the position of Jupiter before making staffing decisions. That was one race out of 435. This was one out of two or three specials this year.
This doesn’t signal a pro-GOP wave so much as a reversion to the norm. Candidates who run races like Ogonowski did should be competitive, even in blue districts. Guys who run as brilliantly as Michael Steele did should win, even in Maryland, and Rick Santorum shouldn’t lose by 20 points. The fact that we’re competitive right out of the gate in NM-SEN and CO-SEN, and holding steady in MN-SEN and OR-SEN, suggests a more normal political environment. 2006 was a killing field. 2007-8 is not.
You Don’t Get Two: Expanding this point, history is not on the side of repeat waves. Republicans thought 1996 would be another wave until the government shutdown in November ‘95. 1982 was not another wave. The classic example of hubris after first winning a Congressional majority was 1948.
Moreover, it’s difficult to produce a wave in a Presidential year. 1980 and 1932 are practically the only ones. In 1992, the Republicans gained ten seats. More voters, more indifferent voters, and more voters focused almost exclusively on a close Presidential election weighs down the electorate, making it harder to produce dramatic upsets down-ticket.
The House vote in Presidential and non-Presidential years makes the point. The Congressional ballot swings around a lot more in midterms. 1992 is the exception that proves the rule. That was the last election before the 1994 realignment.
Midterms
2006 52.2 - 44.3 D (+7.9 D)
2002 49.6 - 45.0 R (+4.6 R)
1998 48.0 - 47.1 R (+0.9 R)
1994 50.0 - 44.0 R (+6.0 R)
Presidential
2004 49.2 - 46.6 R (+2.6 R)
2000 47.3 - 47.0 R (+0.3 R)
1996 48.1 - 47.8 D (+0.3 D)
1992 49.1 - 44.4 D (+4.7 D)
The takeaway: a close Presidential election creates a vortex in which it’s difficult to talk of one party having a decisive advantage at any level. The narrative next year is more likely to be: “close, vicious Hillary vs. Rudy/Romney battle” over “another Democratic blowout.” If the national environment does improve somewhat, and the nominee starts close to slightly behind, we won’t have the steady demoralizing drumbeat we had in 2006. Rank-and-file Republicans will be too focused on beating up Hillary. Democrats in red districts could be cross-pressured.
No Bush to Kick Around Anymore: 2006 was the last year in which a Democrat could effectively run against Bush. It is not possible to do more political damage to Bush. People know he’s leaving.
Is this a case for 2008 as a Republican year? Not yet. But the Democrats’ best-case scenario is probably a muted change election like 2000 or 1976.
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links for 2007-10-18
by Patrick Ruffini :: October 18th, 2007 8:20 am-
Wow.



















