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February7.org

by Patrick Ruffini :: January 30th, 2008 4:30 pm

You can probably tell that I have strong views about this nomination contest. Win or lose, I’m equally convinced of the importance of getting behind the eventual winner. A nation at war cannot afford Hillary or Obama in the White House.

At Rightroots, we have built a way for Republicans to rally behind their new nominee right out of the gate. We’re asking all Republicans to donate online to the new nominee next Thursday, February 7th. Go to February7.org right now and take the pledge to make F7 the day we stop Hillary or Obama.

On February 7th, we’ll set up a page on Rightroots for you to give to the nominee and show you our community’s results in real time. On a side note, our credit card processing rate (at 4%) is lower than most commercial fundraising vendors, so this also happens to be a great way to ensure more of your hard-earned money gets to the candidate.

Beyond just showing support for our nominee, we’re doing this to help solve a concrete strategic problem for our Party during the month of February.

The simple fact is that when it comes to contributions from others, our candidates are broke. They’ve spent it all on Florida. No one is up on TV in any February 5th state, while Hillary and Obama have money to burn (I saw Clinton ads in California last weekend). Based on the fact that they have money to play with and have held a fundraising advantage throughout the cycle, there is a chance they could start pummeling our candidate with negative ads right away.

If we fundraise the same old traditional way — with fundraising events and direct mail early and banking on Internet enthusiasm late — we will lose. There is no way we’ll be able to get the money when and where we need it. On the Internet in particular, contributions come in late, often too late for the money to be spent effectively. We’re hoping to help frontload some of this money so that the candidate can use it against Hillary/Obama right away. When it comes to giving, early is the new late.

If the nominee is McCain, we still have to do this. His campaign especially is running on fumes financially, but they’ve shown they can be effective with an even a small amount of money.

And if it is Romney, let’s be clear: he is rich, but not Bloomberg rich, and he cannot self-fund the seven months until the Convention. Building organizations in 19 target states is a whole different ball of wax than building them in four. He will need unconditional buy-in from the base — financially and otherwise — in order to compete with Clinton/Obama.

In case you’re waiting for a final decision on who the nominee will be, you can still sign up. We’ll keep in touch in case you can join us on the 7th.

Whatever you can give — $5, $10, $100, or maxing out at $2,300 — is fine. Our goal is to help build a large financial base our nominee can use to compete, and do it early when it can do the most good.

Join us on F7, and please help us spread the word by letting all your contacts know.

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Patrick Ruffini   Patrick Ruffini is an online political strategist, blogger, and wearer of many hats. More...


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