Not Quite $60M
by Patrick Ruffini :: March 6th, 2008 5:21 pmBut close.
I was forwarded the announcement from the Obama campaign this afternoon. The striking part is the feeding frenzy of repeat donations, which though not quite $60M or $70M, or even $80M as some Obama enthusiasts suggested, show the snowball effect of a growing e-mail list and donor base, and sheer fearsomeness of this machine should Obama ever get access to Clinton’s list or vice versa.
* Primary Funds: More than $54 million
* Total Funds: $55 million
* Contributors: 727,972
* First Time Contributors: 385,101
* Total Contributors – Campaign to Date: 1,069,333
Online Fundraising:
* More than $45 million raised online in February
* More than 90% of online donations were $100 or less
* More than 50% of online donations were $25 or less
* More than 75% of online donors in February were first-time online donors
* More than a third of those new online donors in February went on to engage in volunteer activity on My.BarackObama.com (planning their own offline events, making phone calls from home, joining local grassroots volunteer groups)
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given that they are likely to spent something like $500K/day on PA media for weeks on end, this operation is really looking like a circa 1999 dot com firm




















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