FeedBurner Includes Site Stats. Time for Social Stats?
by Patrick Ruffini :: January 4th, 2007 12:50 pmA VC reports that FeedBurner has introduced a Site Stats service as a direct competitor to SiteMeter and Google Analytics. I’ve turned it on, and if you already have FeedBurner code on your site, you can to. The big takeaway I’m hoping for: How many unique people total am I reaching, both through the site and RSS?
This got me thinking about something else. SiteMeter has been the incumbent in this space for a while. It’s ok, but nothing spectacular. Why is it still on top? It was social software before social software was cool. Everyone has it (and you can make it public if you choose) so it’s become the lingua franca of blogosphere traffic rankings. But Google (and now maybe FeedBurner) can run rings around its functionality.
I think if someone could take a tool like Google Analytics and make it social, that would be very powerful. How many people who visit this site also visit Scoble? What is the aggregate, unduplicated size of the blog audience — of tech blogs, of political blogs, of celebrity blogs, or blogs tagged with any subject? I can tell you a lot of marketers would kill for this data, because even tools like Nielsen or ComScore are limited in this respect. Google stumbled upon the idea of assembling an ecosystem like this around links. This could be built around an even stronger dataset — people.
Monetization? Probably some mix of advertising (unlike Sitemeter, it could be a destination site) and premium features like site overlay (which sucks in Google). This idea is only 15 minutes old, so it bears fleshing out, but the end product would be crack for a numbers geek like me. How many more numbers geeks are there out there?
Tagged: feedburner 
sitemeter stats vc ideas
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Google Stillstand? Seit gut einer Woche taucht kein einziger Artikel, den wir schreiben, in den Index aufgenommen. Hat jemand ahnliche Erfahrungen? Normalerweise dauert das nur 1-2 Tage bis Google die Artikel im Index auffuhrt. Gehts es anderen auch so?
[…] The official Yahoo blog confirms it: they’re buying MyBlogLog, makers of the cool widget that shows you your readers’ faces in real time. It looks like the first step towards the type of interoperable community based around visits/traffic to a site, not a third-party behemoth like Flickr. I haven’t tried putting it up yet, but I love the concept. TechCrunch has more. […]
[…] Quantcast approximates my vision for a social analytics tool that not only allows you to publicly rank yourself on the traffic spectrum but gives you information on demographics and what other sites your readers are viewing. Its “Quantification” tool, which I’ve installed on PatrickRuffini.com, gives you an accurate read on your unique monthly readers (which you can get from Google Analytics) but the real benefit is more accurate data on related sites and search terms. […]
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