What Works in AdSense Banner Advertising?
by Patrick Ruffini :: January 13th, 2007 6:31 pmRunning ads on my own site has really clarified for me a bit more what’s compelling and what isn’t.
To be successful, ads have to pack a punch. One way to do that is to focus your message in a small space (Marissa Mayer’s “creativity loves constraints”). This is why text ads are successful and buttons are popular. It turns out that less is more.
Off to the side of Overclocked is a 300×250 ad unit. Back in the day, I did creative for banner ads, and the 300×250 rectangles were always my favorites. Why? They are more coherent and self-contained than either a leaderboard or a skyscraper. They packed more of a punch. You didn’t need to scan your eyes to get the message.
Now, there are some ads in this slot that are frankly embarassing, including a bunch of teenybopper ones I’ve tried in vain to turn off. The pool of graphic advertisers on AdSense is probably smaller because banners don’t work as well for conversion. But the two that have caught my attention didn’t have any branding or words on them at all, not in the conventional sense. One is a “Network Protocols Map” — a rich diagram with dozens of multicolored boxes. Makes me want to click through to see what’s in them. Another is a smiling mountain climber on a snowy peak. No words. Just a compelling visual. I have no interest in scaling Everest, but I wanted to click through (honoring my AdSense agreement, I didn’t).
Maybe AdSense display advertising can work, but only if “less is more” and you treat it like the envelope of a direct mail piece that opens the argument instead of trying to close the sale.
WordPress database error: [Can't open file: 'ocwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'ocwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'ocwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'ocwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'ocwp_comments.MYD'. (errno: 144)] WordPress database error: [Can't open file: 'ocwp_comments.MYD'. (errno: 144)]
Tagged: adsense 
advertising marketing
Comments (
SELECT ID, COUNT( comment_ID ) AS ccount
FROM ocwp_posts
LEFT JOIN ocwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='')
WHERE post_status = 'publish' AND ID IN (20)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM ocwp_posts
LEFT JOIN ocwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='pingback')
WHERE post_status = 'publish' AND ID IN (20)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM ocwp_posts
LEFT JOIN ocwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='trackback')
WHERE post_status = 'publish' AND ID IN (20)
GROUP BY ID
Trackbacks (
SELECT ID, COUNT( comment_ID ) AS ccount
FROM ocwp_posts
LEFT JOIN ocwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='')
WHERE post_status = 'publish' AND ID IN (20)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM ocwp_posts
LEFT JOIN ocwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='pingback')
WHERE post_status = 'publish' AND ID IN (20)
GROUP BY ID
SELECT ID, COUNT( comment_ID ) AS ccount
FROM ocwp_posts
LEFT JOIN ocwp_comments ON ( comment_post_ID = ID AND comment_approved = '1' AND comment_type='trackback')
WHERE post_status = 'publish' AND ID IN (20)
GROUP BY ID
del.icio.us 
digg it 
subscribe
You can leave a response, or trackback from your own site.
WordPress database error: [Can't open file: 'ocwp_comments.MYD'. (errno: 144)]
SELECT * FROM ocwp_comments WHERE comment_post_ID = '20' AND comment_approved = '1' ORDER BY comment_date
