Is Daylife Just Eye Candy?
by Patrick Ruffini :: March 4th, 2007 2:13 amAfter an intriguing initial pop, Daylife has dropped back to an audience share that would indicate something in the range of 10,000 uniques per day. Will they be able to monetize this?
This chart shows the sharp fall-off after their initial launch in early January, in comparison to the social news darling of early 2006, Newsvine.
There are two problems with Daylife’s model.
One is that they’re trying to make reading news into a lifestyle thing. Their scroll of massive pictures with headlines (which they’ve now shelved) was pretty to look at, but didn’t get at the essential news reading experience most people want — to consume (or scan) good content with brutal efficiency.
Their topical pages are just more along these lines. They don’t have a “hard news” feel to them at all. Feel-good quotes from primary sources along with photos and charts figure prominently. The actual news seems to be secondary. It’s like a news site designed by the folks behind Flickr.
Daylife is news aggregation rather than hosting. They’re going at Google News (which I’ve never been a huge fan of) and not Newsvine or Yahoo! News. This will be a limiting factor in their growth. The people who use Memeorandum and navigate through topic-based verticals to get their news are the uber-specialized power users. Their goal is to digest a lot of news about a very specific topic very fast. Sure, your CPMs will be higher but you’ll never get six-figure audiences with tools like these. That’s because that’s not how most people consume their news. They scan AOL or MSN or Drudge for interesting stories choosing a la carte from an editor-generated smorgasbord. If you’re using a tool like Daylife or Google News, you’re more likely to be an information distributor looking for everything that’s said about you than a general-interest information consumer.
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