Your 10 Most Important Readers
by Patrick Ruffini :: March 15th, 2007 1:16 amAre the first 10.
Things aren’t quite that dire for this blog. But it’s probably no secret that traffic here isn’t through the roof. SXSW coverage aside, lately I’ve been spending most of my time on my political blog and Hugh Hewitt’s, not to mention the small matter of my day job. And it’s reflected in the number of people that come here on a regular basis.
And, incredibly, I’m cool with that. Because I’m discovering that your most important readers are the diehard early adopters.
Tech blogs are fundamentally different than political blogs. Sure, both need great content. But a tech blog won’t go stale if you’re not covering the controversy of the day; more often than not, the focus is on products and how-tos which have relevance beyond the day they were written. And though those trends evolve quickly, the analysis is valid until someone changes their product or it’s superseded by something better. That can take months.
So, my post on the Blackberry and Google Apps may be becoming something of a definitive record on the subject, if this Jason Calacanis post is to be believed.
Moreso than political blogs, search and RSS are the key drivers on tech blogs which gives them a longer shelf life. Already this blog has built a decent-sized RSS audience that will return when I do post something new. RSS makes a semi-dormant blog eminently discoverable. And if I’m troubleshooting a tech problem, more often than not my search will lead me to a blog post from someone else who had the same problem, with solutions outlined in the comments. Oftentimes, these posts are months to years old, but they’re still relevant. As such, whenever I have a problem and/or have found a solution, I see it as a public service to document it in a post that someone can Google it. Moreso than on a political site when you’re commenting on the issue of the day, I view this as an archival exercise. Maybe someone will come back months from now and find my SXSW posts useful.
And despite the pathetic traffic to this blog, a number of people I talked to in person were able to find my SXSW play-by-play just fine, without me pointing it to them. And if you can’t influence that immediate circle, who can you influence?
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