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    Bush-Cheney '04 - Flash

    Agenda for America
    Unveiled the night of President Bush's acceptance speech in New York City, this Flash feature anchored the AgendaforAmerica.com web site, highlighting the President's agenda for a second term.

    Kerry on Iraq
    Produced in May, this simple illustrated timeline gave voters an illustrated reference of John Kerry's myriad positions on Iraq. This theme would later be driven home by the RNC's Kerry on Iraq documentary.

    Weapons
    An example of how the Web can support a campaign's paid media strategy, this feature allowed users to take control of a TV ad and learn more about John Kerry's votes against key weapons systems.

    Innovators for Bush-Cheney
    Highlighting the President's pro-growth policies and the endorsement of technology leaders through video and Flash.

    Yes, America Can Bus Tour
    Helping supporters follow the President's first bus trip of the campaign is real time.

    Banner Ad - Weapons
    Run on AOL, Yahoo and other major portals the week before the general election, "Weapons" highlights John Kerry's repeated votes against vital weapons in the war on terror.

    Banner Ad - How Can They Protect Us?
    This banner ad captured John Kerry's vote to slash our nation's intelligence capabilities after the first World Trade Center attack.

    Banner Ad - Plan
    Also part of BC04 and the RNC's pre-general election banner buy, "Plan" stresses the President's clear determination to win the war on terror.

    Bush-Cheney '04 - Design


    Convention Blog:
    State Blogs:

    Official Bush-Cheney '04 Blog
    Redesigned the official campaign from top-to-bottom with a focus on driving the campaign's daily message and highlighting behind-the-scenes stories from the grassroots. Unique features included state-specific blogs with their own look and feel and category-specific XML feeds.

    Vote for Our Dad
    The campaign had tremendous success with this humorous and candid web video released by Barbara and Jenna Bush the final week of the 2004 campaign.

    In Memoriam: President Ronald Wilson Reagan
    As the campaign paused for a week to mourn the passing of President Ronald Reagan, the GeorgeWBush.com homepage was given over to a tribute to the 40th President, featuring a video and a chance for Americans to post their thoughts.

    Web Design

    MichaelBarone.com
    Website for nationally-known author and commentator Michael Barone.

    Hard America, Soft America
    Micro-site developed to highlight Michael Barone's latest book, Hard America, Soft America

    Keep the House
    Developed during the 2000 cycle, KeeptheHouse.com highlighted key House races, guiding GOP online activists from across the country to contribute and volunteer.

    Welfare Reform Academy
    Designed for the American Enterprise Institute and the University of Maryland, this site serves as a central clearinghouse for policy research on social welfare issues.

    2002

    President Bush: Saving Social Security
    This cartoon, a response to the DNC's portrayal of Bush pushing a senior citizen off a cliff, was featured in a CNN Crossfire segment on the best political ads of 2002.

    Jim Talent for U.S. Senate: Experience Matters
    This upbeat presentation highlighted Jim Talent's work to improve health care for Missouri families and was featured prominently on the Talent for Senate website in the final days of the campaign.

    A Nightmare in the Senate
    Timed to coincide with Halloween, this humorous Flash helped drive home the message of a Democratic Senate run amok, unable to pass the most basic legislation, offering the American people no economic vision except tax increases.

    Vote Republican on November 5th
    This interactive e-card was sent to Republicans just before Election Day, encouraging them to vote and outlining the issues at stake in their vote.




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