Explore the American electorate in 3D

Pew finds a Republican advantage, a surprising vacation home hub, Europe’s deadly aversion to AC, airport data, LDS community, men would rather shock themselves than sit quietly (and go to therapy)

No. 368 | July 25th, 2025

🗣️ Public Opinion

At Echelon Insights, we’ve spent years studying how voters align—not just by party, but by deeper values and belief systems. Our 2025 Political Tribes framework identifies eight core voter segments, each defined by their views on three key dimensions: economic conservatism, social conservatism, and attitudes toward the political establishment. From the anti-establishment left to the rising populist right, these tribes offer a more nuanced map of American politics than traditional labels allow.

In this latest update, we draw on fresh post-2024 election data to show how these groups are shifting. Non-college voters continue to migrate across traditional partisan lines, and groups like the “Middle American Optimists” and “New Republican Populists” illustrate the evolving coalition on the right. Our deck outlines how these tribes behaved in the 2024 election and what their demographic and attitudinal profiles reveal about the future of political c…