The Harris-Future Forward food fight

Aggregated 2024 swings, rise of the Dallas suburbs, R+5 Texas redistricting, Dems funding non-competitive races, an MOE reminder, the anti-cancel culture & pro-Bernie voter

No. 367 | July 18th, 2025

🇺🇲 2024

I just recently picked up on some June reporting from Michael Scherer and Ashley Parker about the infighting between the Harris campaign and the main Democratic SuperPAC, Future Forward. Because Echelon does for the right what Future Forward on the left — randomized control testing of campaign ads — I read the piece with great interest.

Ultimately, the Harris campaign’s gripes against the PAC read like sour grapes from an old guard. Their basic case, along with Future Forward’s response, was as follows:

The Harris team liked Future Forward’s economic ads, but they believed that Trump’s approval ratings were dangerously high. There needed to be a sustained, direct attack on him. They also argued that the super PAC had delayed its advertising for too long, had not targeted those ads enough to different groups of voters, and had failed to properly distribute money for get-out-the-vote efforts. So Harris’s team shifted strategy to do some of that themselves…