No. 415 | September 11, 2026
🗽 9/11 was another country
Today, the country marks the 25th anniversary of the September 11, 2001 attacks. The pictures of that day bring back the fear Americans felt in the days and weeks that followed. But out of that fear came a wave of national unity and pride that we haven’t come close to experiencing since.
Looking back at the polling after 9/11 is a reminder that the past is another country. Our immediate instinct was to come together. In one poll, 72% said the country was going in the right direction; just 11% said it was off on the wrong track.
The post-9/11 period was the last sustained stretch of when a majority of Americans were optimistic about the country. There were smaller rallies at the start of the Iraq War and after Saddam Hussein’s capture. But by 2004, “wrong track” had taken the lead, and we haven’t looked back since.
The same went for presidential job approval. Americans rallied behind George W. Bush, including overwhelming majorities of Democrats. Democratic job approval reached well into the 80s in September 2001. The conventional wisdom is that Iraq broke our post-9/11 unity. But the rally lasted longer than people remember. Bush’s overall approval was still above its pre-9/11 level when the Iraq War began 18 months later. The invasion itself triggered another rally. Partisan divisions had already begun to return, but the prolonged insurgency deepened them. By Bush’s second term, we were settling into the extreme polarization that has carried through to today.
Notice where Bush’s job approval was among Democrats before 9/11, during normal times: nearly 30% — roughly where it returned before the Iraq War, then briefly spiked to close to 50%.
Those out-party approval numbers would be unheard of for a president of any party today.
The 2000 election gave us the modern partisan alignment that 2016 ratified. But 9/11 interrupted it. The unity that followed was a great anomaly, born of something nobody would have wished for. We haven’t seen unity on that scale in a national emergency since.
More jarring still are the figures for Congress, trust in government, the political parties, and the press. Start with Congress. In the days before the attacks, its approval stood at 42%. A month later, it had doubled to 84%.
In January 2001, just 31% of Americans trusted the federal government to do what was right. In October 2001, 60% did.
Even before the attacks, both parties were viewed more positively than negatively. Both improved afterward, with Republicans holding a 56-22 favorability rating and Democrats 48-23 in December 2001.
Even the media benefited. The share saying news organizations generally got their facts straight rose from 35% in early September to 46% in November. The share saying that news organizations stood up for America rose from 43% to 69%. The share viewing them as protecting democracy rose from 46% to 60%.
Thankfully, America hasn’t faced an attack like 9/11 in the quarter century since. Amid today’s doomerism, it’s worth remembering that the worst fears about what comes next don’t always come to pass. America bounced back.
But we have faced major national emergencies since — Covid-19 being the most prominent — and the public reaction was nowhere close to what we saw after 9/11. Donald Trump’s overall approval went up a few points in March 2020 and a Gallup poll recorded 60% approval of Trump’s handling of coronavirus, including 27% of Democrats. But by the summer of 2020, 77% of Americans thought the country was more divided than before the outbreak.
These numbers can’t be separated from Trump’s own conduct. Other world leaders enjoyed longer rallies, but those, too, faded as the pandemic dragged on and inflation took hold. The contrast with Bush is striking: 9/11 arguably guaranteed his re-election, even as Iraq grew more difficult.
Nor has the recent upsurge in political violence produced anything resembling that broader sense of unity. The assassination attempt on Donald Trump and the killing of Charlie Kirk a year ago didn’t produce any lasting change in public opinion.
Perhaps some of this comes down to the sheer scale of 9/11, the first mass-casualty attack on U.S. soil since Pearl Harbor. But it also happened in a country that was already more trusting and optimistic than the one we live in today. If the same thing happened today, I suspect the grief would be just as great, but the sense of shared purpose and unity nowhere close.
🗣️ How voters talk and what gets their attention
The Center for Campaign Innovation looks at which words and phrases voters bring up on their own when talking about politics, and why it’s important for political practitioners to meet them where they are.
Then there’s the question of whether they’re listening at all. Danielle Butterfield writes in FWIW that 54% of registered voters consume news passively or avoid it altogether, according to Priorities USA’s research. A separate study of YouTube watch histories makes the gap clear: active news seekers gravitate toward political commentary, while passive viewers favor music and entertainment. The voters campaigns most want to reach watch things that have nothing to do with politics.
📮 The weight of your ballot
Very few states and districts will end up deciding control of the House and Senate. VoteHub’s Voter Power Index maps just how much your vote matters to deciding control. The sobering fact is that only a tiny geographic sliver of the country is up for grabs.
👫 Examining the diversity of the U.S. electorate
Shifts in the demographics of the electorate continue apace, according to Pew. White voters are down to 61 percent of eligible voters, and Hispanics up to 16 percent — though actual turnout patterns differ markedly.
🔮 Reading your horoscope might make it true
The latest from David Shor finds that your zodiac sign means nothing for your behavior — unless you actually read your horoscope.
