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How public polling has changed

How public polling has changed

Plus, Americans are buying pot more than chocolate, primary swing voters on board for DeSantis's "war on woke", podcast consumption, and how AI might put polling out of business

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Patrick Ruffini
Apr 21, 2023
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How public polling has changed
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No. 263 | April 21st, 2023

📊  Public Opinion

How Public Polling Has Changed in the 21st Century (Pew Research Center)

“The 2016 and 2020 presidential elections left many Americans wondering whether polling was broken and what, if anything, pollsters might do about it. A new Pew Research Center study finds that most national pollsters have changed their approach since 2016, and in some cases dramatically. Most (61%) of the pollsters who conducted and publicly released national surveys in both 2016 and 2022 used methods in 2022 that differed from what they used in 2016. The study also finds the use of multiple methods increasing. Last year 17% of national pollsters used at least three different methods to sample or interview people (sometimes in the same survey), up from 2% in 2016.”

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